The algorithmic contamination of the life world
an social pathology of digital media
DOI:
https://doi.org/10.24862/rcdu.v17i2.2469Abstract
This article analyzes the colonization of the lifeworld by the digital media and the platforms owned by big tech companies. It employs the hypothetical-deductive method in bibliographic analysis. It identifies that systemic colonization occurs when the lifeworld is eroded and communicative relationships are replaced by the mediation of power and money, causing agents to act in their own self-interest. It comprehends that big tech companies employ strategic resources to obtain and commercialize data, overriding the user's own capacity for acceptance, which occurs through the manipulative design of the platforms themselves. It analyzes that the solution involves the regulation of big tech companies and the promotion of digital literacy. Finally, it concludes that it is necessary to develop legislation with a broad public debate to ensure the protection of the user, who is also a consumer of digital platforms.
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