THE CIVIL RESPONSIBILITY OF DIGITAL INFLUENCERS IN HARMFUL ADVERTISING TO CONSUMERS

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DOI:

https://doi.org/10.24862/rcdu.v15i2.1725

Abstract

Advertising promoted by digital influencers is an important tool in the current advertising market. Thus, arises the necessity of studying the scarcity of specific legislation that would regulate relationships between influencers and the consumers influenced by them. This article regards an extensive bibliographic research, based on analysis of thesis, books and scientific articles, with an qualitative approach and carried out by inductive method. It is concluded that influencers can be objectively responsible, according to Consumers Protection Code and Civil Code, relying on the nature of the prosecuted activity, whenever harmful advertising is conveyed to the consumer.

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Author Biographies

Aloísio Bolwerk, Universidade Federal do Tocantins - UFT 

Doutor em Direito pela PUC/Minas. Professor da Universidade Federal do Tocantins - UFT 

Frederico Bernardo Beckmann, Universidade Federal do Tocantins - Campus Palmas

Law Student at the Federal University of Tocantins

João Victor Conte de Souza, Universidade Federal do Tocantins - Campus Palmas

Law Student ate the Federal University of Tocantins

João Victor Noleto de Matos Lira, Universidade Federal do Tocantins - Campus Palmas

Law Student at the Federal University of Tocantins

Larissa Reis Sales, Universidade Federal do Tocantins - Campus Palmas

Law Student at the Federal University of Tocantins

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Published

2024-11-04

How to Cite

Bolwerk, A., Beckmann, F. B., Souza, J. V. C. de, Lira, J. V. N. de M., & Sales, L. R. (2024). THE CIVIL RESPONSIBILITY OF DIGITAL INFLUENCERS IN HARMFUL ADVERTISING TO CONSUMERS. The UNIFOR Law Course Journal, 15(2), 187–198. https://doi.org/10.24862/rcdu.v15i2.1725

Issue

Vol. 15 No. 2 (2024)

Section

Artigos

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